Principles and Practice of Social Marketing : An International Perspective

ISBN
9780521194501
$179.00
Theory and practice come together by combining the latest research with real-life examples of social marketing campaigns.
Author Donovan, Rob
Format Trade Cloth
Details
  • 9.9" x 7.7" x 1.1"
  • Active Record
  • Individual Title
  • 2010
  • 524
  • Yes
  • 8
  • HF5414 .D66 2010