WIE Global Strategy and the Organization

ISBN
9780471454229
$56.95
Focuses on the four essential tasks for transforming a company in a global success: identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in key markets; convert global presence into global competitive advantage; cultivate a global mindset; and strive to reinvent the rules of the global game.
Author Gupta, Anil K.
Format Paperback
Details
  • 9.0" x 6.0" x 0.4"
  • Active Record
  • Individual Title
  • Books
  • 2004
  • 224
  • Yes
  • KCL JFFS KJK KJM
  • Print
  • 84