Thinking Out of the Box : How to Market Your Company into the Future

Exercises for getting away from the rut of "business as usual" and moving toward revolutionary ideas, innovation and profit Thinking out of the Box is a practical, informative and entertaining guide to putting strategic marketing to work. Written in plain language it is a quick easy read that doesn't require a Ph.D. Thinking out of the Box offers creative thinking exercises that allow managers to look at their businesses from the outside--the way a consultant would. Any executive, middle manager or business professional can benefit from this fast paced book. * Arms marketers with self-tests and questionnaires that help spur creativity * Describes a 5-step plan that helps marketers create added value and hone their company's competitive edge--using the latest business trends * Shows how to implement a strategic marketing plan throughout a company KATHY C. YOHALEM (New York, New York) is president of Yohalem Ltd., a global strategic marketing company specializing in multimedia, communications, consumer products, manufacturing, retailing, fashion-related industries, and professional service firms. She is also currently CEO of C-Source Communications LLC, a Coopers & Lybrand company.