Relationship Marketing in Professional Services : A Study of Agency-Client Dynamics in the Advertising Sector

ISBN

9780415146074

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$295.00

Author	Halinen, Aino
Format	Trade Cloth
Details	Dimensions:6.1" x 9.2" x 0.9" Status:Active Record Product Type:Individual Title Product Format:Books Copyright Year:1996 Number of Pages:388 Illustrated:Yes Media Class:Print Carton Qty:1 LC Classification Number:HF5415.55.H35 1997

Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.