Elements of Taste : Understanding What We Like and Why

Celine Dion. Kanye West. Hamilton. Stranger Things. Wes Anderson. The Bachelor. Doctor Who. House Hunters. The Girl on the Train. We all have our most and least favorite things. But why? This smart, funny and well-researched book brings together the latest findings from the worlds of psychology, neuroscience, market research, and more to examine what taste really means--and what it can teach us about ourselves. Covering kitsch, nostalgia, "comfort food," snobbery, bad taste, and what it means to be "basic," this is the ultimate read for anyone who devours popular and not-so-popular culture.