International Marketing Management

ISBN

9780324063707

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$135.95

Coming at a time when US supremacy in the global marketplace is being challenged, this edition intended for a semester course incorporates recent developments like the European Monetary Union, new examples, updated statistics, and some 100 International Marketing Highlights articles. The 19 primary

More Information

Author	Jain, Subhash C.
Format	Trade Cloth
Details	Status:Active Record Product Type:Individual Title Product Format:Books Copyright Year:2001 Number of Pages:864 Illustrated:Yes Media Class:Print LC Classification Number:HF1416.J35 2001