The Entrepreneur's Guide to Market Research

Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets--key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers. * Worksheets for compiling demographic information, templates for market analysis and the business plan, and a grid for analyzing the competition * Case studies showing how entrepreneurs have used market research information to develop profitable business strategies * A business-plan template with guidelines for each section * Tips and insights for completing market research in each chapter * Online and community resources in each chapter * Bullet point summarizing steps at the end of each chapter