Branding the Candidate : Marketing Strategies to Win Your Vote

American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. * "Promise meters" with which to evaluate candidate campaign promises and marketing strategies * Charts and tables that summarize information about political marketing, including presidential campaign slogans, political fundraising regulations, and results * Sidebars highlighting campaign quotes and calling out key points * Enlightening, chapter-by-chapter summaries of lessons learned to empower voters to resist political campaign marketing manipulation