The Breakthrough Company : How Everyday Companies Become Extraordinary Performers

Based on a five-year, 7,000-company study The vast majority of small businesses stay small-and not by choice. Only the most savvy and persistent-a tiny one tenth of one percent-break through to the very highest ranks. In The Breakthrough Company , technology CEO and Fortune 500 consultant Keith McFarland draws upon an extensive empirical study to reveal exactly how everyday companies become extraordinary, showing that breakthrough success is associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate-from small startup to industry leader. With powerful and specific action steps concluding each chapter-and invaluable advice on virtually every page from business leaders who've taken their companies to extraordinary levels of growth and profitability- The Breakthrough Company is stuffed with real-world tools and myth-busting insights that can be used by anyone wanting his or her business to join this exclusive circle. "Think Good to Great for those still small enough to think big." --Bob Eckert, chairman and CEO, Mattel, Inc. "If you're looking for a breakthrough, break open this book." --Harvey Mackay, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive Featuring a bonus excerpt from Keith McFarland's new book, Bounce