The Power of Public Relations

Changes in society and in professional practice have given public relations unprecedented acceptance, growth, and power in the modern world. This volume cuts through the mystery and misinformation which have long obscured the nature of public relations to show how it works, how it is growing, and where it is going. Drawing on his 35 years experience in the field, the author explores the philosophy of public relations, and its relationships with the media, advertising, marketing, law, and business management. He also discusses public relations as an important corporate function in organizations of all kinds, the impact of new technology, and the need to maintain high ethical standards of practice.