Innovation Management: Context, Strategies, Systems and Processes

ISBN
9780273683766
$139.50
Author Ahmed, Prevaiz
Format Paperback
Details
  • 9.7" x 7.5" x 1.2"
  • Active Record
  • Individual Title
  • Books
  • 2010
  • 504
  • Yes
  • Print
  • 7
  • HD58.8
In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by 'innovation', and what must companies do to leverage it in order to support their short-term objectives and long-term strategies? This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.