Marketing Strategy and Competitive Positioning

ISBN

9780273655169

Skip to the beginning of the images gallery

$89.50

Related subjects covered in this volume include: strategic marketing planning; competitive market analysis; customer and competitor analysis; competitive positioning strategies; and marketing strategies for the 21st century.

More Information

Author	Hooley, Graham J.
Format	Paperback
Details	Dimensions:9.2" x 6.7" x 1.3" Status:Active Record Product Type:Individual Title Edition Information:Revised Copyright Year:2004 Publication Date:2003/11 Number of Pages:648 Illustrated:Yes Carton Qty:10 LC Classification Number:HF5415