Psychology for Business Efficiency

Purchase of this book includes free trial access to www.million-books.com where you can read more than a million books for free. This is an OCR edition with typos. Excerpt from book: ing, feeling and willing that manifest themselves in consciousness. The mind is the personal, conscious agent that thinks, and feels, and forms purposes, and strives to realize them. This agent is the thing referred to when we speak about our soul or spirit. All that we can know directly about our soul or spirit is gained by studying the mental processes manifested in conscious experience. The terms soul and spirit have metaphysical or religious implications which the term mind does not involve. Soul and spirit, as applied to the mind, generally imply that it is capable of existing apart from the body after its death, as an individual being with thoughts, feelings and volitions organized as a conscious personality. Such a belief in the mind's immortality is not based upon direct psychological observations, but upon religious revelation, or on metaphysical reasoning proceeding from the observed facts of the subjective and objective worlds. DEFINITION OF PSYCHOIXX5Y Psychology is the study of the conscious processes and mental predispositions manifested in behavior. The knowledge of the predispositions and processes, such as instincts, interests, habits, association, memory, attention, etc., which are common to all minds is known as General Psychology. Social Psychology studies the processes which involve the co-operation of two or more individuals. Under this definition this book contains considerable social psychology. Under it, the Psychology of Business Efficiency, Salesmanship and Advertising are largely social psychology. But the understanding of them involves the understanding of certain processes studied in General and Individual Psychology. Individual psychology undertakes to determine how individuals vary in native endowment, and how their peculiar endowments h...