Global Marketing Management

ISBN

9780136157397

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$319.99

The leading MBA text in international marketing-with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.

More Information

Author	Keegan, Warren
Format	Trade Cloth
Details	Dimensions:10.3" x 8.3" x 1.4" Status:Active Record Product Type:Individual Title Copyright Year:2014 Number of Pages:480 Illustrated:Yes Carton Qty:12 LC Classification Number:HF1416