Global Marketing Management

ISBN

9780136157397

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$293.32

Author	Keegan, Warren
Format	Trade Cloth
Details	Dimensions:10.3" x 8.3" x 1.4" Status:Active Record Product Type:Individual Title Copyright Year:2014 Number of Pages:480 Illustrated:Yes Carton Qty:12 LC Classification Number:HF1416

The leading MBA text in international marketing-with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.