Basic Marketing Research

ISBN

9780132544481

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$333.32

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

More Information

Author	Malhotra, Naresh
Format	Paperback
Details	Dimensions:11.1" x 8.7" x 1.2" Status:Active Record Product Type:Individual Title Edition Information:Revised Copyright Year:2012 Number of Pages:672 Illustrated:Yes Carton Qty:10 LC Classification Number:HF5415.2M288 2011