Rethinking Marketing: the Entrepreneurial Imperative

ISBN

9780132393898

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$126.65

For undergraduate and graduate courses in marketing and entrepreneurship. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

More Information

Author	Schindehutte, Minet
Format	Perfect
Details	Dimensions:9.0" x 6.0" x 1.2" Status:Active Record Product Type:Individual Title Copyright Year:2009 Number of Pages:384 Illustrated:Yes Carton Qty:25 LC Classification Number:HF5415.S326 2009