Brand Warfare: 10 Rules for Building the Killer Brand : 10 Rules for Building the Killer Brand

NOW IN PAPERBACK The BusinessWeek, Wall Street Journal , and New York Times business bestseller "With its engaging voice and pullno-punches tone, this book stands out from the marketing crowd." -- Harvard Business Review "D'Alessandro's book is witty, irreverent, and intensely practical. It is more than a book about brands, and contains many sound lessons for strategy and the role of leaders." --Michael E. Porter, Harvard Business School "Practical, psychologically astute, and clearly written, this book has much to offer business folk of all stripes." -- Publishers Weekly