Selling by Phone: How to Reach and Sell to Customers in the Nineties

Even though you spend much of your time selling by phone, you probably think of the telephone as a less-effective means of selling than face-to-face sales. Think again! Because now there's an entirely new way to use the phone to accomplish your sales objectives--from making contacts to presenting ideas, from closing a deal to building a loyal base of repeat clients. What's more, these sophisticated and up-to-date methods have been shown to work for all sales, whether of a product, a service, or an idea. Book jacket.