Taken for a Ride : How Daimler-Benz Drove off with Chrysler

ISBN
9780060934484
$16.99
Author Vlasic, Bill
Format Paperback
Details
  • 8.0" x 5.3" x 1.0"
  • Active Record
  • Individual Title
  • Books
  • 2001
  • 432
  • Yes
  • Print
  • 40
  • HD9710.U54C64 2001
Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.