Marketing Research : Methodological Foundations

ISBN

9780030238161

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$235.95

Author	Churchill, Gilbert A.
Format	Trade Cloth
Details	Dimensions:10.2" x 8.2" x 1.6" Status:Unspecified Product Type:Individual Title Product Format:Books Copyright Year:1999 Number of Pages:992 Illustrated:Yes Media Class:Print Carton Qty:10 LC Classification Number:HF5415.2.C5 1999

Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.