Web Systems Design and Online Consumer Behavior

ISBN
9781591403289
$74.95
Author Gao, Yuan
Format Paperback
Details
  • Active Record
  • Individual Title
  • 2005
  • 2004/10
  • 346
  • Yes
  • TK5105.888.W36356
This text takes an interdisciplinary approach towards systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain systems design elements may impact consumers' perceptions, attiude, intentions and actual behaviour.