Marketing Metaphoria : What Deep Metaphors Reveal about the Minds of Consumers

ISBN
9781422121153
$29.95
Author Zaltman, Gerald
Format Trade Cloth
Details
  • 9.5" x 6.5" x 1.0"
  • Active Record
  • Individual Title
  • 2008
  • 230
  • Yes
  • 24
  • HF5415.32.Z353 2008