The Economic Psychology of Everyday Life

From childhood through to adulthood, retirement and finally death, The Economic Psychology of Everyday Life uniquely explores the economic problems all individuals have to solve across the course of their lives. The authors begin by introducing the concept of economic behavior and its study. They then examine the main economic issues faced at each life stage, including: The impact of advertising on children, Buying your first house and setting up home, Changing family roles and gender-linked inequality, Redundancy and unemployment, Coping on a pension, andObituaries, wills and inheritance. Finally they draw together the commonalties of economic problems across the lifespan, discuss generational and cultural changes in economic behavior and examine the significance of other, non-economic constraints upon individuals. The Economic Psychology of Everyday Life provides a much-needed comprehensive and accessible guide to economic psychology which will be of great interest to researchers and students.